Each mark carries one idea — a rod, a hook, a bend of water, a fish hiding in a letter. Inspired by Amazonia's river-as-letterform. Tell me which one (or which two) to push further.
The Rod-R
The name casts itself
The final letter is the rod — bent under tension, line and hook dropping off the tip. The clearest fisherman tell.
The Hook-R
Barbed initial
The R's leg swings out into a fishhook with a red bead. Works standalone as an app icon — the "R" alone reads as tackle.
The Bobber-i
Waiting on a bite
The tittle of the i becomes a red-and-white float, ripples spreading beneath the word. Playful, instantly "fishing."
The Confluence-V
Two waters, one river
The v is a confluence — two tributaries braiding into one channel downstream. Cartographic and quietly clever.
The Catch
A fish in the letter
FedEx-arrow trick: a trout lives in the negative space of the R's bowl. You see it once, you can't unsee it.
Topo Lines
Contours of the land
Letterforms filled with topographic contour lines — the map you'd hike to reach the water. Editorial and premium.
Bathymetric
Depth & the leap
Shallow-to-deep gradient fill (a lake's depth chart) with a fish arcing over the word. The "fish-finder" energy.
River Monogram
The Amazonia move
A single R drawn as a meandering river inside a rounded app tile. This is the icon that lives on a phone home screen.
The Roundel
Trucker-hat patch
Emblem style — river bend, a fish, "Wild Waters · Est 2026." Merch-ready and community-flavored the moment you see it.
Flow Script
The current itself
Soft italic wordmark riding a current-line that lifts into a jumping fish. Warmer, more boutique — a fly-shop feel.
Rivr · 10 identity directions · pick your favorites and I'll refine →