Developer reference
Working brand assets for Rivr — logo variants, palette, type, and slogan options. Pick what you like and I'll lock it into the site. This page gets deleted before launch.
Hero video — static POV (recommended)
Fixed-camera water shots (like your #06 — no drone movement). Reply e.g. “hero video: S01” and I'll set it live in 4K.
S01
Turquoise gorge stream
S02
Whitewater rapids
S03
Clear rocky stream
S04
Boulder river
S05
Serene autumn river
S06
Turquoise pool
S07
Whitewater river · your #06
S08
Water over ledge
These are the fixed-camera options you asked for. The aerials below are the moving-camera set from before.
Aerial loops (moving camera)
10 aerial river loops, clear light water (Montana style). Reply e.g. “hero video: 02” for one of these instead.
01
Emerald river through pines
02
Turquoise river bend, top-down
03
Clear teal river, forest
04
Green river, forested valley
05
Clear rocky stream
06
Whitewater river, rocky
07
Emerald canyon river
08
Valley stream & peaks (4K)
09
Braided river, teal channel
10
Forested lake & island
Current homepage hero is the fall-woods river (not aerial). Say e.g. “hero video: 02” and I'll swap it in at 4K.
Logo
Your fish + RIVR mark — cleaned up, background removed, recolorable. Navy's retired per your call.
white · main homepage (over video) ✓
cream · other dark pages
teal · light pages / accent
Header + footer now use white; cream and teal are ready for the other pages. Navy dropped.
Color palette
Forest + river greens, warm cream, with the logo navy as a deep anchor.
Deep#0C2A24
Ink#0F1C18
Teal#2F9E8F
Sand#E4D8BF
Cream#F4EFE4
Rust#C8632F
Typography
Fraunces
Display · headlines
Outfit — body copy, UI, buttons. The quick brown trout rose to the caddis. 0123456789
Body · UI
Slogan — hero tagline
"The whole river, in your pocket." is live on the homepage now. Your earlier picks are still marked. Tell me which to keep (or mix).
01Know the water. Read the river.
02Explore. Fish. Repeat.
03Find your next cast.
04Your life list starts here.
05Every cast tells a story.
06The whole river, in your pocket.
07Go where the fish are.
08Read the water like a local.
09From first cast to life list.
10Wild water, well mapped.
11Know before you go.
12Chase water. Catch more.
13The angler's field kit.
14Find it. Fish it. Log it.
Map section headline
"See what's swimming where." is live now (replaced the corny "map knows what's biting").
01Find the water near you.
02Every water, mapped.
03Know the water before you wade in.
04See what's swimming where.
05Native, stocked & wild — all mapped.
06The whole watershed, one map.
07Where the fish are — and what's legal.
08Your next spot is on the map.
Reply with e.g. “logo: navy · hero: #14 · map: #3” and I’ll set them live on the homepage.